We Interrupt This Game

Jim Sterling:

You can’t count on a publisher to be original or inventive when it comes to our entertainment, but they always seem brilliantly innovative when it comes to selling us more crap. Sony is today’s bright little star, having patented a way to inject commercial breaks into your play sessions.

Sigh. As if the Dashboard ads on Xbox Live—a service I pay to use—weren’t enough.

MLB Generations Commercial

It’s designed to pull at you, but the music selection is perfect and the message is one that means a lot to me:

Baseball is something we share with our parents and children—that connects us as family. I love that this commercial isn’t just small kids but older generations as well.