It’s designed to pull at you, but the music selection is perfect and the message is one that means a lot to me:
Baseball is something we share with our parents and children—that connects us as family. I love that this commercial isn’t just small kids but older generations as well.
Nifty commercial; nice use of licensing.
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that’s just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here’s how it’s going down.
So far, this is one of the best advertising pushes I’ve seen on the Internet. It’s truly inspired.
(via How the Old Spice Videos Are Being Made – Read Write Web.)