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Fails Movies

PG-13 As Failure

Chris Klimek, The Dissolve:

I still had to pedal my bike to a video store to get these movies back then. In 2014, the idea of impressionable tweens requiring protection from upsetting material they encounter in a movie theater is a similarly quaint notion. The most lasting effect of the PG-13 rating seems to be that it’s kept most mainstream pictures clear of the profanity and sexual candor that populates critically acclaimed cable dramas. Is it coincidence that while major studios have never been less inclined to invest in movies that won’t sell toys, or open huge in non-English-speaking countries, the quality of television storytelling is the strongest it’s ever been?

It’s long been obvious that movie studios’ blind adherence to “keep it PG-13 so the teens can give you their money” has been holding back artistic vision. As the article later states, once the budget reaches a certain value, it’s likely that creators lose control over the audience they wish to target.

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Reverb P.R. Firm Settles Case on Fake Reviews

The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients’ games in the Apple iTunes Store, without disclosing that they were being paid to do so.

OK, so we’re taking this whole “paid promotion content” thing seriously.

Interesting.

(via NYTimes.com.)