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Reverb P.R. Firm Settles Case on Fake Reviews

The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients’ games in the Apple iTunes Store, without disclosing that they were being paid to do so.

OK, so we’re taking this whole “paid promotion content” thing seriously.

Interesting.

(via NYTimes.com.)

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