Insert Typical PA Report Overreaction Here

So, yeah:

Sony has announced that over one million PlayStation 4 consoles were sold to consumers in the first 24 hours of availability. It’s important to put some context around that number in order to drive home the power of that number.

Context number one: Amazon.

In case you have forgotten, here’s what looked like in 2005, when the Xbox 360 launched.

Context number two: Supply shortages.

Every other system quoted in the article for comparison was a supply-constrained launch. There weren’t any Xbox 360s to go around for weeks after launch. The same with the PS2 (to a lesser extent) and I remember waiting for months to be able to buy a Wii.

If you want to talk about sell-through, let’s talk sell-through after two dates:

  1. This Friday.
  2. The end of the year.

Those will be the meaningful comparisons.