A kid asking “What’s a Nintendo?” may sound preposterous to the ears of an adult weaned on Mario and Zelda, but trust me, put an iPad Mini and a 3DS on a table next to each other, and most kids today will reach, if not jump, for the iPad. If you don’t see that as an existential threat for Nintendo, there’s nothing I can say that will change your mind. A Nintendo that doesn’t make games for iOS is a Nintendo that doesn’t reach today’s kids; a Nintendo that doesn’t reach today’s kids is a Nintendo with no future.
I’d argue this is a bit out of touch; I don’t know too many parents who don’t see a big, big difference between a $169 3DS XL1 (or especially the 2DS’s new $129 price point) and an iPad mini that retails for a minimum of $329.2
I said earlier today that these devices are in different markets; the price points simply underline that.