Alignable, which is headquartered in Boston and has members across the country, started doing its SMB Trust Index at the beginning of last year but this is the first time the company has released its findings to the public. To do its analysis, Alignable relied on the Net Promoter Score approach companies use to gauge their own customer loyalty.
Most trusted: WordPress— The website creation tool had a NPS of 73 and the report determined that “WordPress proves ‘free’ doesn’t always mean ‘junk.'” Groves said he was surprised by how trusted WordPress was, which he attributed to its passionate following. “I knew it was a great platform, but I didn’t know that their following was that ravenous.”