Nick Denton: Back to Blogging

Nick Denton, in a memo to Gawker staff:

[…]I want to resume the activity that brings the best out of me: blogging.

As a company, we are getting back to blogging. It’s the only truly new media in the age of the web. It is ours. Blogging is the essential act of journalism in an interactive and conversational age. Our bloggers surface buried information, whether it’s in an orphaned paragraph in a newspaper article, or in the government archives. And we can give the story further energy by tapping readers for information, for the next instalment of the story, and the next round of debate.

The natural form of online media is the exchange, not the blast.

The blog is dead. Long live the blog.