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Are You a True Believer?

Mark Hurst, on Good Experience:

New technology + same old thinking = same old outcome with a buggy interface.

What we need is new thinking. We need some true believers to stand up and say: we’re going to serve the patient, serve the traveler, serve the student, serve the customer, rather than follow the script of the past. No longer will we make them pay, or wait, or suffer only because we can get away with it. Now we will work in their interest, because it’s the right thing to do for them, and it’s the right thing for us in the long run.

Read the whole thing.