Television networks are having a busy month trying to stamp out new TV-watching technology, including telling a court that skipping a commercial while watching a recorded show is illegal. Yesterday, Fox, NBC, and CBS all sued Dish Network over its digital video recorder with automatic commercial-skipping. The same networks, plus ABC, Univision, and PBS, are gearing up for a May 30 hearing in their cases against Aereo, a New York startup bringing local broadcast TV to the Internet. EFF and Public Knowledge filed an amicus brief supporting Aereo this week.
What’s next? Putting a camera on my TV to make sure I don’t leave the room while the commercials are on?
Speaker: Richard Bullwinkle
- Why is is hard for this to happen?
- As speeds get really fast, we do things like play with our phones and such more often.
- On the television, we have a 50″ device that is difficult to upgrade or change
- You can move from social app to social app (or anything else) by deleting and installing a new app – TV is not as agile
- It’s hard to drag content around the home
- Wireless networking
- Home networking
- Things like DVRs being able to pause a program in one room and pick it up in another
- Although the speeds are very much in place (most of us can stream SDTV whenever wanted), very few people can stream real-time HD video to our home because our broadband in the US sucks
- First generation devices
- Devices that helped you put stolen video back on your television
- Media servers; Windows Media Extenders
- You wanted your content back on the television
- Second generation boxes
- Last year
- Devices that had content in the cloud – this changes things very dramatically
- Vudu, AppleTV, Roku – Netflix and now Amazon content, etc.
- Some of these devices now have no hard drives
- All of these things have to do with content – professionally-developed content; very little is “social” in nature – the television is the most unsocial of all media devices
- We don’t want necessarily to be interrupted in the middle of our entertainment experiences
- Do you really want the social stuff you talk about back on the television?
- Do I want to track this stuff on our TVs, or on our iPads, laptops, or iPhones
- Whatever device you have is probably already better than your TV
- This situation is compounded by the fact that the content is normally in the control of the cable/satellite companies, who are not interested in your social media because it gets in the way of content
- Third generation
- Services in the cloud that transmit to any device
- You need nothing other than a fast Internet connection and an enabled TV
- TVs don’t even handle guide data well yet
- Connected TVs hook you up with services that you are already using and you already know – recognized names
- Convergence on the TV is about making sense of what is already there, not adding additional crap to what you have
- What’s next?
- No one watches TV in real-time
- Must See TV doesn’t exist anymore – it’s all on-demand
- Stuff is even online-only now – and people are watching these things on their TVs
- The ways we will find TV moving forward
- Great metadata – write about it
- Tell people everything you can about it so people can search
- Create social networks around this stuff
- “All the people who like this movie”
- The only way to find more entertainment and better entertainment is if we all work together to find it