This is a series of 15-minute talks. Three talks, then a 30 minute break, then three more talks. Separate notes for each talk. Lots of people in here; people sitting in the aisles and standing in the back.
Ten Cool Things That Can Happen in Convergence This Year – Or Not
- Social becomes the thread
- The place where we get everything delivered and filtered (what most people think of when they think of Facebook)
- Facebook is just the beginning (100MM people using the Facebook mobile, now on Xbox, DSi, Internet-enabled TVs, etc.)
- Location matters
- Gowalla/Foursquare
- Our current location becomes part of our interactions – where we are and what we are doing
- Entertain me now
- Cloud-based entertainment repositories
- Any platform, any time
- Streaming, satellite radio, Slingbox, etc.
- Birth of the frontchannel
- Interaction while watching something – social interaction
- MLB application for iPad
- More rich experiences around live events
- Commerce atomizing
- Commerce experiences no matter where or what we are doing
- Raves and reviews about products everywhere
- Clothing modeled on a picture of you in real-time
- Socially-enabled coupons that are trackable amongst friends and give rewards to the hand-out-er
- Commerce apps in Facebook and iPhone apps – things like image recognition for book titles in the B&N application – every store becomes a B&N store
- Life is a game
- Game theory and mechanics are now integrated into more and more of our physical activities
- Facebook friends and competition on numbers – Twitter followers
- Miles run on Nike+
- Badges/mayorships on Foursquare and pins on Gowalla
- Loyalty programs
- Interactive products
- Increasing conditioning on having interactive interaction with physical things
- Augmented reality
- Barcode scanning things
- QR codes
- Your reality will be augmented
- Not quite the holodeck, but more immersion into heads-up display things
- From jet fighter HUDs to the first-down marker when watching TV
- Fashionista
- Lego – hold out box to kiosk and watch it be built on TV right there in-store
- Project Natal
- Bing AR maps – TED talk
- Digital is the new paper
- Tablet computers will usher in a new era of publishing
- More interactivity and web-enabling
- Digital publications changing how we interact with content – print-level design to things that are interactive and have things like video and social interactions
- Connected advertising – buy things right from the ads
- Rise of the connected things
- Have we converged? When my bathroom scale will tweet my weight, we’re converged (this actually does exist).
- Nike+, Sync, Poken