Like Drinking, Be Reponsible when Using Social Media

Chris Brogan on company presence management: Let’s say you build a pretty decent stream of conversations on Facebook. Maybe it’s your junior comms person and they’re just drumming up excitement for a new product that the people want. Everything’s going great, and there’s an active group, and people feel like they’re being treated like humans. … Continue reading Like Drinking, Be Reponsible when Using Social Media

Who Has Control?

For decades, the overriding construct of good marketing and public relations was that you had to tightly control the message your company was broadcasting to the world. Commercials, press releases, and other materials were carefully meted, checked, and rechecked to make sure everything was “on message”. In the 00’s (the “aughts,” if you’re wondering how … Continue reading Who Has Control?