The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients’ games in the Apple iTunes Store, without disclosing that they were being paid to do so. OK, so we’re taking this whole “paid … Continue reading Reverb P.R. Firm Settles Case on Fake Reviews
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even … Continue reading How the Old Spice Videos Are Being Made
It should be easy to address a problem, and we should be proactive and have a manager touch each table. People look at that like it’s amazing customer service. No, it’s not. It’s the fricking baseline of customer service. That’s the minimum you can do. Wayne Prichard, @stlchipotle
What I don’t like about department-based marketing is the belief that the only people who can send the messages about what the products are, who the company is, and what they believe in are the people in the marketing department. That’s the way I see most companies today operating. In reality, it’s everybody, every single … Continue reading What I don’t like about department-based…
Josh Bernoff on why traditional marketing and social media marketing are at odds with one another: The problem is simple. Marketers don’t understand channels where you have to talk and listen at the same time. Like one of those maddening not-full-duplex speakerphones where you can’t interrupt somebody, this is what drives customers nuts. Think about … Continue reading Josh Bernoff on why traditional marketin…
Chris Brogan on company presence management: Let’s say you build a pretty decent stream of conversations on Facebook. Maybe it’s your junior comms person and they’re just drumming up excitement for a new product that the people want. Everything’s going great, and there’s an active group, and people feel like they’re being treated like humans. … Continue reading Like Drinking, Be Reponsible when Using Social Media
Seth Godin: A newspaper that only had a few dozen employees would be doing great today. But they have hundreds or thousands of employees because that was an appropriate scale twenty years ago. When I started my first web combany fifteen years ago, the idea that you could be successful with six or ten employees … Continue reading Have We Learned From “Goldilocks and the Three Bears”?