Monthly Archives: April 2009

Let's Watch Where This Goes

Barnes and Noble just opened a digital audiobook store. From Publisher’s Weekly:

Barnes & Noble has taken another step in deepening its role in the digital marketplace, launching its Audiobook MP3 Store on Barnes & Noble.com. The store will feature spokenword audiobook MP3s available for download and transfer to iPods, iPhones, MP3 players and other portable devices. The site is launching with more than 10,000 titles across all genres, priced between $10 and $20 per download.

“As the use of MP3 players, iPods, iPhones and other digital devices continues to increase, it is important for Barnes & Noble to continue to expand our audio selections,” said Tom Burke, executive v-p, E-Commerce Barnes & Noble. Overdrive is managing the distribution of titles through the BN.com site. Later this year, B&N is expected to launch an e-bookstore, following its acquisition earlier this year of Fictionwise.

And it’s all DRM-free.

I wonder what that new e-bookstore is going to look like.

I'll Repeat It: "Worry about Your Customers"

Booksquare on Amazon’s purchase of Lexcycle two days ago:

Right now, it’s time for the publishing industry to step up to the plate. Stop worrying about fake issues like text-to-speech and start worrying about your customers. You may not be able to stop the settlement you negotiated and you cannot stop Amazon from acquiring better technology. But you can demand that your books be sold in the most consumer-friendly manner possible. Take the initiative to be a leader in the future of books — recall that your competition is changing rapidly — and you’ll be a leader in the future of reading.

[…]

The Lexcycle sale is great news for the hard-working team that developed this incredible application, against so many odds. It’s not so great news for everybody else. Consumers are slowly being locked into a single vendor. Publishers are being backed into Amazon’s corner. Yet, yet, yet, I ask again: where are the publishing initiatives, the fresh thinking, to protect the free market?

There’s more at the original article.

The greatest strength of the Kindle format isn’t the reading device or even the book format, but the ease with which you can purchase and download a book. Stanza was a worthy attempt at a competitor.

There Are Changes and I'm Rolling with Them

I don’t know why, but this is my favorite Rock Band track for this week. How can I turn down a song with three awesome and very different solos?

This is an example of a full Rock Band track, with all four parts. The bass is on the left, lead in the center, drums on the right, and the vocal track is not shown, though the lyrics are at the top.

links for 2009-04-21

Like Drinking, Be Reponsible when Using Social Media

Chris Brogan on company presence management:

Let’s say you build a pretty decent stream of conversations on Facebook. Maybe it’s your junior comms person and they’re just drumming up excitement for a new product that the people want. Everything’s going great, and there’s an active group, and people feel like they’re being treated like humans. Know who comes next?

Marketing. In some companies, they come crashing down from the hills like angry Mongol raiders, set on converting people from interested community members into hot leads to purchase. They start asking to push materials down the community channel. They ask for lists. They push for opt-ins for email marketing.

Is it the right move? Not as listed above. Not if that’s not how you set the presence up to begin with. It will feel like horrid bait and switch. People will flock away pretty darned fast if you switch them over into convert mode. They’ll also hate you if you just pull up stakes and run after the product is launched. If they’ve committed to talking with you at those points of presence, they want you there for the long term.

Be wary of this. Think further out than a single campaign. If you set up the direct line, you have to be willing to answer it for more than the short term.

I don’t always agree with Brogan (or even the rest of the article), but on this I think he’s spot-on.

The most important thing for you to do with social media and interactions is to talk with your customers and to listen to them. Give them the “direct line,” as Brogan says elsewhere in the article, and then embrace that method of communications. It shouldn’t be a single point of contact for all your customers, but instead a network of people who are invested in their work who are passionate about serving people and connecting with the people on the other side of their work.

Listening

When I was much younger, my parents fulfilled the wishes of a dreamer of a kid by sending me to Space Camp.

It was an interesting experience. One week of being away from my parents, learning to get along with about one hundred total strangers, and investigating the science, the excitement, and the teamwork behind space travel and our country’s space program. Looking back on it as an adult, it was merely a slight taste of what the real thing is, but it was nonetheless exciting and taught me many things.

As part of the curriculum, there was a “simulated” Shuttle mission (I use the term loosely as it was very time-condensed and largely automatic). Part of the exercises during the week led up to the part you would play within this (mostly) scripted exercise. It was with no small amount of pride that I took the role of Mission Commander. I was very excited and—looking back on it—about as ambitious as someone in elementary school could have been.

There is an award given to one of the teams from each “class” in a given week. The award is hyped up and much talked-about throughout the week. Every team wanted to win it.

At the end of the week we participated in the simulated mission. It involved a highly scripted set of actions, with a computer console that you punched “commands” into that would move the computer simulation from point to point. It was very structured. There were, however, “break points” within the structure that asked a question of the team. This question would involve dealing with some kind of simulated crisis or problem.

Not long into our simulation, we were faced with one of those problems. As we’d practiced and had been instructed, I acted in my role and asked the other team members for their opinions regarding the problem. Most of them gave the same answer. There was a clock running; a decision had to be made.

I acted like an idiot. I assumed that I knew better and could answer the question correctly while they could not, so I chose another answer from the list. The wrong answer. The majority of the team had been right, and I had overruled them simply because I was in charge and I thought I had the answer. My recollection is that I’d basically decided what I was going to say even before I asked them the question.

Needless to say, we didn’t win the award, and I had let down the rest of my team. I failed them as a leader by not listening to them.

The Markel Family Game Cabinet – April 2009 (Annotated)

Some of you have had conversations with me—especially via Twitter—regarding games of all kinds, so I thought it’d been a while since I’d shared a picture of the game cabinet. I like to do this every once in a while.

You can click on the picture to go to the Flickr page for the photo, which has notes for everything in the cabinet to detail them for you.

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